Glorious nature, exercise and beer. Franconia brings all of these three wonderful things together in one place because there's nowhere else where beer culture is so alive and where there are so many breweries.
Hop from one beer garden to the next! When you order a half litre beer in Franconia, you don't request a "Halbe" (literally "half"). Instead, you use the regional term "Seidla".
After a two-and-a-half-hour walk from Pegnitz, you'll come to another stronghold of Franconian brewing art: Pottenstein.
A "four beers" tour in Bamberg: If beer is more your thing than walking, you should take a trip to Bamberg.
Beer tour from Coburg to Rödental: Quench your thirst in the myriad of beer gardens and beer cellars along the way.
Important fact: When you go for a drink in one of the many beer cellars in Franconia, you don't go "down into" the cellar but rather "off to" the cellar.